A premium
sports house.
Not an agency.
BLU connects brands with high-level sports properties and athletes across Mexico and LATAM, a region underserved by traditional sports marketing infrastructure.
The House
Curated
Properties hand-picked for fit, audience, and growth trajectory.
Connected
Direct relationships with athletes, organizers and venues across LATAM.
Crafted
Activations, hospitality and storytelling built end-to-end.
We curate sponsorship,
hospitality and athlete
partnerships, built
for a region the rest
of the industry forgets.
Roster, 2026
Properties.
A curated roster spanning disciplines, from a 3-time LPGA winner to ATP Challenger 125 hard courts cut into the Yucatán jungle.
Gaby López
LPGA Tour, 3× Winner
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Santiago de la Fuente
Asian Tour, LAAC Winner
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Cancún Country Open
ATP Challenger 125
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Morelos Open
ATP Challenger, Mar 16–22, 2026
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Gaby López Open
Aug 5–7, 2026, CDMX
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Jungle
Junior Nations Golf League
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Mexico Championship
PGA TOUR Americas, 2026
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MFL
Mexico Fight League, MMA
View →Coming Soon
New property, 2026
Build with BLU
Brand activations
deserve a home in LATAM.
Led by Osam Buchahin, Pepe López and Luis Luna, Meet the house →
Start the conversation →