About Us

The house
behind the
properties.

BLU is a premium sports house based in Mexico City. We connect brands with high-level sports properties and athletes across LATAM, a region underserved by traditional sports marketing infrastructure.

Why LATAM

The opportunity
is here, not later.

LATAM has world-class athletes, growing audiences and a hospitality culture that rivals any region. What it lacks is the infrastructure to package all of it for global brands. That's the gap BLU was built to close.

Leadership

The people
behind the house.

Osam Buchahin

Osam Buchahin

Chief Business Relations Officer

Leads brand and commercial relationships, the connective tissue between sponsors and BLU's roster.

Luis Buchahin

Luis Buchahin

Chief Events and Hospitality Officer

Owns event operations and on-site hospitality, every guest experience runs through his team.

Build with BLU

Brand activations
deserve a home in LATAM.

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